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5 Emmy Awards You Should Have Won for Social Media

“Mad Men”, “Nurse Jackie” and ”The Closer”—all winners at the 62nd Annual Emmy Awards, which honors the best in television acting. (Hey, where was Snooki???!—rhetorical question my friends). Don’t you...

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How to Dispel the Myth of Writer’s Block

“Nametag Scott” (a.k.a. Scott Ginsburg) is not only an interesting guy to speak with; he’s an innovative businessman who has the courage to allow his creative and entrepreneurial instincts to thrive....

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5 Ways to Think Like a News Reporter

I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.” Instructors, media pros, and PR wonks tell laymen this all the time. But what does it really mean? How do reporters...

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Your A-Z Guide to Successful Business Blogging

Are you ready to launch a blog or ramp up your existing one?  Here are 26 tips to help you on your blogging  journey: Add pictures, visuals, and images to your posts to communicate with readers on...

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Deciding what’s news: 6 questions to determine if your story is newsworthy

Newsrooms and bloggers are constantly flooded with pitches that aren’t even close to being newsworthy. Why are only a few stories and pitches picked up and the rest land in the trash or delete folder?...

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5 time-sensitive phrases to avoid when blogging

Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning their prose with old, outdated, and stale references to time and “current” events? Here...

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Social media health check: Is your strategy on life support?

It’s time to zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support?...

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5 (more) things every social content marketer must know how to do

In business, 2012 has been a banner year for social content and marketing. How have you fared, and where are you heading in 2013? The Content Marketing Institute’s latest report, B2B Content Marketing:...

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3 reasons email interviews stink

  When a reporter or blogger is looking for a source, it’s important to recognize there are significant disadvantages to participating in an email interview and not a typical phone interview. Are...

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12 insights from Seth Godin on the emotional marketing revolution

Want to learn from one of the best social media marketers and business leaders? Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business...

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7 ways to reinvent old blog posts

On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...

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7 ways to provide content from your association conference

If you want to get more mileage and content from your association event, it’s important to strategize a plan beforehand. All of the marketing buzz shouldn’t come pre-conference. There are plenty of...

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4 letter words for creating new content

I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that aren’t suitable for this space. But I learned a lot of positive four letter words when I was growing up,...

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7 Reasons Not to Pitch Your Story This Week

The July 4th holiday typically throws newsrooms and reporters into a ‘scramble for something other than pools, camping, and gas price stories…PUH-LEEZE!’ Monday’s are usually slow news days. But as the...

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4 Key Aspects of Today’s Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places to learn –Sunday night’s #blogchat on Twitter–I knew there would be plenty of...

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The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Here’s an unscientific poll about content that I want to share with you. More than 80% of people who write press releases, blog posts, bylined articles, and white papers admit they struggle with how to...

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9 Ways to Benefit from Social Media

Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks...

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5 Signs You Know You’re Prepared to Work in PR

Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance,...

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5 Common Rookie Mistakes to Avoid When Looking for PR

Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business. The post 5 Common Rookie Mistakes to Avoid When Looking for PR appeared first on Get In Front...

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