5 Emmy Awards You Should Have Won for Social Media
“Mad Men”, “Nurse Jackie” and ”The Closer”—all winners at the 62nd Annual Emmy Awards, which honors the best in television acting. (Hey, where was Snooki???!—rhetorical question my friends). Don’t you...
View ArticleHow to Dispel the Myth of Writer’s Block
“Nametag Scott” (a.k.a. Scott Ginsburg) is not only an interesting guy to speak with; he’s an innovative businessman who has the courage to allow his creative and entrepreneurial instincts to thrive....
View Article5 Ways to Think Like a News Reporter
I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.” Instructors, media pros, and PR wonks tell laymen this all the time. But what does it really mean? How do reporters...
View ArticleYour A-Z Guide to Successful Business Blogging
Are you ready to launch a blog or ramp up your existing one? Here are 26 tips to help you on your blogging journey: Add pictures, visuals, and images to your posts to communicate with readers on...
View ArticleDeciding what’s news: 6 questions to determine if your story is newsworthy
Newsrooms and bloggers are constantly flooded with pitches that aren’t even close to being newsworthy. Why are only a few stories and pitches picked up and the rest land in the trash or delete folder?...
View Article5 time-sensitive phrases to avoid when blogging
Real-time is the name of the game in our digital space. Why do so many bloggers and writers insist on beginning their prose with old, outdated, and stale references to time and “current” events? Here...
View ArticleSocial media health check: Is your strategy on life support?
It’s time to zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support?...
View Article5 (more) things every social content marketer must know how to do
In business, 2012 has been a banner year for social content and marketing. How have you fared, and where are you heading in 2013? The Content Marketing Institute’s latest report, B2B Content Marketing:...
View Article3 reasons email interviews stink
When a reporter or blogger is looking for a source, it’s important to recognize there are significant disadvantages to participating in an email interview and not a typical phone interview. Are...
View Article12 insights from Seth Godin on the emotional marketing revolution
Want to learn from one of the best social media marketers and business leaders? Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business...
View Article7 ways to reinvent old blog posts
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...
View Article7 ways to provide content from your association conference
If you want to get more mileage and content from your association event, it’s important to strategize a plan beforehand. All of the marketing buzz shouldn’t come pre-conference. There are plenty of...
View Article4 letter words for creating new content
I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that aren’t suitable for this space. But I learned a lot of positive four letter words when I was growing up,...
View Article7 Reasons Not to Pitch Your Story This Week
The July 4th holiday typically throws newsrooms and reporters into a ‘scramble for something other than pools, camping, and gas price stories…PUH-LEEZE!’ Monday’s are usually slow news days. But as the...
View Article4 Key Aspects of Today’s Content Strategy
What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places to learn –Sunday night’s #blogchat on Twitter–I knew there would be plenty of...
View ArticleThe Agony of Delete: 3 Easy Ways to Clean Up Your Content
Here’s an unscientific poll about content that I want to share with you. More than 80% of people who write press releases, blog posts, bylined articles, and white papers admit they struggle with how to...
View Article9 Ways to Benefit from Social Media
Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks...
View Article5 Signs You Know You’re Prepared to Work in PR
Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance,...
View Article5 Common Rookie Mistakes to Avoid When Looking for PR
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business. The post 5 Common Rookie Mistakes to Avoid When Looking for PR appeared first on Get In Front...
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